Team |
"The folks at Cultivate Systems are 'sharp', both technically and with regard to the arcane rules that govern the wine business.
They live and work right here in the Napa Valley close to their winery customers and have transferred that knowledge into
their product." |
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Eric Binau Eric Binau draws from his experiences in the wine industry, investment banking, and luxury retailing to help clients realize enhancements to their sales delivery practices. Prior to founding Cultivate Systems, Eric co-founded Aficion.com, a front runner in developing E-commerce technology for wineries. Aficion.com merged with Winetasting.com in April 2000, where Eric became a member of the management team and Director of Business Development. Earlier in his career, as National Sales and Marketing Director at William O'Neil + Company (Publisher's of Investor's Business Daily), Eric led the team responsible for an Internet-based equity research product used by professional money managers to make decisions on multi-billion dollar stock trades. In the equity group at Morgan Stanley, he also worked on next generation trading desk software including the security industry's first online trading system. It was also at Morgan Stanley that he recognized and experienced the rush to automate as a result of the paper crush brought on by the 1987 Stock Market crash. Eric today has his sights set on helping wineries adapt new, accessible technologies to the business of the world's finest wines. Eric has completed the New York City and Columbus (OH.) Marathons. |
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Jennifer Rydzewski Jennifer Rydzewski has been involved in developing Internet-based productions since the mid 1990s. Jennifer has produced the web development efforts for large companies across industries including Paramount Home Video, Johnson & Johnson, Kenneth Cole, Nicole Miller, and the TJ Martell Foundation. As co-founder of Aficion.com in 1998, Jennifer was responsible for the creation, authoring, and rollout of the first winery specific, direct-to-consumer E-Commerce Application Service Provider. This application enabled clients wineries to market and sell their products online in customized, branded virtual storefronts. Jennifer is responsible for the overall management and practice of Cultivate Systems and its platform - technology that powers the industry's most robust and innovative sales management systems. Jennifer has completed the Marathon du Medoc (Pauillac, France). |
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Barry Dinsmore Barry Dinsmore has been delivering superior service for over 20 years. Prior to joining Cultivate, Barry spent 14 years in the non-fermented juice business at the Jamba Juice Company. Barry served in multiple capacities and helped grow the Jamba brand from 4 stores to over 750 stores. His roles included Customer Service Manager, multi-unit management, Operations Manager, and Corporate Communications. In his current role, Barry is charged with delivering world class Professional Services to the world class brands with which we partner and serve. |
Cultivate Systems550 Gateway Dr.
Suite 102
Napa, CA 94558
888-700-9322
707-944-1700
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